Glossary

This glossary defines the core concepts you'll encounter throughout the Blings platform. If you ever feel lost, come back here for clarity.

Term	Definition
Scene	A segment of an MP5 flow; similar to a slide in a presentation.
Flow	A series of connected scenes that guide viewers through different paths.
CTA (Call‑to‑Action)	An interactive element prompting viewers to act, such as a button or form.
Data Field	A placeholder for dynamic content like names, dates or images.
Variable	A value created or updated during a flow (e.g., quiz score) used for logic or personalization.
View	A unique video session. A view occurs when a user plays the video (distinct from an impression).
Logic Map	A visual representation of a flow's branching logic.
Workspace	A container for projects, assets and users. Each team or department can have its own workspace.
Project	A video with multiple scenes.

For more information on how these terms are used in context, follow the links to Scenes & Flow Maps, Variables & Data Fields and other relevant pages throughout the Help Center.