Mailchimp Integration Guide

Step 1: finding merge tags

Map the dynamic variables you need in the video to Mailchimp merge tags.

• Example: Name → *|FNAME|*

• Other common fields you may use

  • Last name: *|LNAME|*

  • Any custom audience field: use its merge tag (for example *|LOYALTY_TIER|*).

  • For unique per-contact links, create a field and a merge tag, then put it into your URL (link)

  • Set Default Merge Values (link)

• Copy Blings' Video link, Example ://app.blings.io/abc?name=*|FNAME|*

Step 2: Adding the Video link

Once the relevant tokens have been added, copy the video link and paste it into any clickable element (e.g., image or button) of your Mailchimp email campaign.

Pro Tip

Use audience segments and Blings video events to trigger follow-up campaigns.

Official Resources:

• Mailchimp: Merge Tag Cheat Sheet

• Getting started with merge tags

• Preview and test (enable live merge tag info).

• Add a link in a campaign

• Set default merge values for an audience.

• Create unique URLs for subscribers