Introduction to Blings

Welcome to Blings – the platform that transforms CRM data into dynamic, personalized video experiences at scale.

In today’s digital environment, static emails and generic push notifications are no longer effective. Customers expect visual, relevant, and interactive content. Blings enables you to deliver just that: real-time, data-driven videos that speak directly to each individual.

Who This Is For

This Developers - Help Center is designed for:

• CRM specialists – looking to increase engagement, conversion, and retention using personalized video communication

• Developers – looking to integrate Blings into their CRM systems, product flows, or marketing automation tools

Whether you're sending a one-off campaign, automating user lifecycle communications, or embedding Blings videos into a broader product or messaging experience – this guide is for you.

What Blings Does

Blings lets you:

• Create personalized, interactive videos using live data

• Send those videos via your CRM, email platform, mobile app, or website

• Track individual user behavior, video views, interactions, and drop-off

It integrates with any CRM and renders videos client-side – meaning no video pre-rendering, no sensitive data exposure, and instant load times.

How It Works

At the core of Blings is a format we created: MP5 – like HTML, but for video.

Each video is built in real time, on the user's device, using your CRM data or API. You start with a video template (designed in After Effects or our web studio), define which elements are dynamic (e.g. name, offer, date), and decide how the video behaves (e.g. clickable buttons, inputs, branching logic).

When a user receives the video link (via email, push, or in-app), the MP5 engine generates a fully personalized video – without any rendering delays or backend processing.

What Is MP5 and How It Works

What You’ll Find Here

This Help Center includes:

• Embedding videos via HTML or using our JavaScript SDK

• CRM integrations (e.g. Salesforce, Braze, HubSpot)

• Personalization using merge tags, APIs, and logic conditions

• Real-time analytics and event tracking

• Security, compliance, and best practices

You’ll also find API documentation, example code, walkthroughs, and integration guides.

---

If you're new, we recommend starting with https://github.com/blingsio/docs/blob/main/broken-reference/README.md. If you're ready to get technical, go to Integration Overview - How to connect my data to the video.