Blings Products and Tools

Learn how Blings Platform, Studio, and supporting tools work together

Blings projects move through several connected tools. Platform and Studio are the main workspaces, supported by the After Effects extension, developer tools, and connected systems.

Use this guide to decide where to complete each part of your work.

App Map

Product or tool	What it is for	Use it when
Blings Platform	The enterprise operating workspace for MP5 projects.	You need analytics, editable content, flow management, data schema, live controls, catalog, simulation, integration, player settings, form data, or optimization.
Blings Studio	The enterprise visual editor for MP5 experiences.	You need to inspect or change scenes, layers, timing, assets, connector behavior, data bindings, flow maps, previews, or publishing state.
After Effects extension	The creator workflow for converting motion design work into MP5 project material.	A designer is building or updating animation in Adobe After Effects before sending compositions into Blings.
SDK and API tools	Developer implementation surfaces for embedding, controlling, and personalizing the MP5 player.	A website, app, CRM, backend, or custom integration needs to pass data or handle events programmatically.
CRM and marketing apps	External systems that deliver links, tokens, thumbnails, campaign messages, and viewer data.	A campaign is delivered through tools such as Braze, Salesforce Marketing Cloud, HubSpot, Iterable, Klaviyo, AJO, Marketo, or another CRM.

Use Platform for project operations and delivery. Use Studio for creative structure, connectors, data bindings, flow behavior, previews, and publishing.

How the Surfaces Work Together

1

Start With the Project Goal

The team defines the audience, use case, delivery channel, data source, interaction model, and success metric.

2

Build or Import the Creative

Designers can use After Effects and the Blings extension, then continue work in Studio. Studio is also where teams inspect scenes, timing, layers, connectors, data bindings, and flow behavior.

3

Define the Data Contract

Studio and Platform share the project schema. Developers and CRM operators use the same field names when they pass viewer data into the experience.

4

Operate and Validate in Platform

Platform manages simulation, delivery setup, editable content, player settings, form submissions, analytics, and optimization.

5

Deliver Through the Right Channel

The project can be delivered with landing-page URLs, CRM links, dynamic thumbnails, spreadsheet flows, SDK embeds, or custom code.

Deep Dives

Blings PlatformBlings StudioGetting startedGetting Started with Blings.io Dynamic Video SDK