> For the complete documentation index, see [llms.txt](https://blings.gitbook.io/blings-knowledge-base/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://blings.gitbook.io/blings-knowledge-base/documentation/getting-started/how-to-connect-my-data-to-the-sdk/crm-data-integration/braze.md).

# Braze

### Test & Preview:

* Here is a code you may use for testing purposes:

```
<table role="presentation" border="0" cellspacing="0" cellpadding="0" width="100%" style="max-width:600px; margin:0 auto; border-collapse:collapse;">
  <tr>
    <td align="center" background="https://t.blings.io/87bc4aea-f668-49c3-b165-5808105446f3/{{ contact.firstname }}"
        style="background-repeat:no-repeat; background-position:center; background-size:cover; padding:0; margin:0;">
        
      <!--[if gte mso 9]>
      <v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:600px;">
        <v:fill type="frame" src="https://t.blings.io/87bc4aea-f668-49c3-b165-5808105446f3/{{ contact.firstname }}" />
        <v:textbox inset="0,0,0,0">
      <![endif]-->
      
      <a href="https://blings.mp5.live/39fc668a-7dd5-4a33-9171-c7a59768e8e6?name={{ contact.firstname }}&utm_source=crm_email&utm_medium=email&utm_campaign=demo"
         style="display:block; text-decoration:none; color:inherit;">
        <img src="https://ajeyvddhyklnihwjvuyh.supabase.co/storage/v1/object/public/gifs/1755710062888_Blings_Generic_Thumbnail_3.gif"
             alt="Your personalized video demo, {{ contact.firstname }} - click to play"
             width="600"
             style="display:block; width:100%; height:auto; border:0; max-width:600px; margin:0; padding:0;">
      </a>
      
      <!--[if gte mso 9]></v:textbox></v:rect><![endif]-->
      
    </td>
  </tr>
</table>

```

### **Finding Liquid Tags**&#x20;

In Braze, personalization tags (AKA *liquid tags*) let you insert user profile data (like first name or city) into your messages. To use them in Blings:

1. Open any **campaign** in Braze.
2. Click to edit the text block
3. In the editor toolbar, click **Insert Personalization → User Attribute**.&#x20;

   <figure><img src="https://2160648125-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAHOIWkjYudyFAaqnpQm%2Fuploads%2FmYSV7cAtlER1DsjvXDwI%2FScreenshot%202025-09-03%20at%205.47.34%E2%80%AFPM.png?alt=media&amp;token=5fa85e64-a1cc-4c19-a3a9-48c09eccf3d2" alt=""><figcaption></figcaption></figure>
4. Select the attribute you want (e.g. First Name, Last Name, Email, City).&#x20;

   <figure><img src="https://2160648125-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAHOIWkjYudyFAaqnpQm%2Fuploads%2FPBhHEONLUuNInK27geXT%2Fimage.png?alt=media&amp;token=bce66288-fda0-4b81-acda-3070c61efb7d" alt=""><figcaption></figcaption></figure>
5. The token will appear inline as raw code in the Liquid Snippet box. For example: First Name → `{{${first_name}}}` &#x20;

   <figure><img src="https://2160648125-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAHOIWkjYudyFAaqnpQm%2Fuploads%2FJ9o7bwSFkj4otGyhx3lf%2Fimage.png?alt=media&amp;token=742faac8-1d17-4585-9350-513444475524" alt=""><figcaption></figcaption></figure>
6. Copy the token and paste it into the relevant variable in the Blings **Connect** page. &#x20;

   <figure><img src="https://2160648125-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAHOIWkjYudyFAaqnpQm%2Fuploads%2F3IYklhjIE0DIoJH1lIsf%2FScreenshot%202025-09-09%20at%204.42.11%E2%80%AFPM.png?alt=media&amp;token=b3f0988a-505c-483a-bf63-2cd39d57666f" alt="" width="375"><figcaption></figcaption></figure>
7. Send a **Test Email** through Braze to confirm the code.&#x20;

<details>

<summary>Advanced Tips</summary>

* Use Liquid filters for fallback: `{{${first_name} | default: 'there'}}`.
* Add more personalization—loyalty points, product, etc.

</details>

**Official Resources:**

* [Braze: Email Personalization & Liquid Tags](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content)
* [Braze: Liquid Use Cases ](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid/#assigning-variables)
* [Braze: Blings Integration Guide](https://www.braze.com/docs/partners/message_personalization/dynamic_content/visual_and_interactive_content/blings#blings)
* [Braze: Guide](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid)