Documentation

Braze

Test & Preview:

  • Here is a code you may use for testing purposes:

<table role="presentation" border="0" cellspacing="0" cellpadding="0" width="100%" style="max-width:600px; margin:0 auto; border-collapse:collapse;">
  <tr>
    <td align="center" background="https://t.blings.io/87bc4aea-f668-49c3-b165-5808105446f3/{{ contact.firstname }}"
        style="background-repeat:no-repeat; background-position:center; background-size:cover; padding:0; margin:0;">
        
      <!--[if gte mso 9]>
      <v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:600px;">
        <v:fill type="frame" src="https://t.blings.io/87bc4aea-f668-49c3-b165-5808105446f3/{{ contact.firstname }}" />
        <v:textbox inset="0,0,0,0">
      <![endif]-->
      
      <a href="https://blings.mp5.live/39fc668a-7dd5-4a33-9171-c7a59768e8e6?name={{ contact.firstname }}&utm_source=crm_email&utm_medium=email&utm_campaign=demo"
         style="display:block; text-decoration:none; color:inherit;">
        <img src="https://ajeyvddhyklnihwjvuyh.supabase.co/storage/v1/object/public/gifs/1755710062888_Blings_Generic_Thumbnail_3.gif"
             alt="Your personalized video demo, {{ contact.firstname }} - click to play"
             width="600"
             style="display:block; width:100%; height:auto; border:0; max-width:600px; margin:0; padding:0;">
      </a>
      
      <!--[if gte mso 9]></v:textbox></v:rect><![endif]-->
      
    </td>
  </tr>
</table>

Finding Liquid Tags

In Braze, personalization tags (AKA liquid tags) let you insert user profile data (like first name or city) into your messages. To use them in Blings:

  1. Open any campaign in Braze.

  2. Click to edit the text block

  3. In the editor toolbar, click Insert Personalization → User Attribute.

  4. Select the attribute you want (e.g. First Name, Last Name, Email, City).

  5. The token will appear inline as raw code in the Liquid Snippet box. For example: First Name → {{${first_name}}}

  6. Copy the token and paste it into the relevant variable in the Blings Connect page.

  7. Send a Test Email through Braze to confirm the code.

Advanced Tips

  • Use Liquid filters for fallback: {{${first_name} | default: 'there'}}.

  • Add more personalization—loyalty points, product, etc.

Official Resources:

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